The challenge we are tasked with is to make our photos stand out from the crowd and engage the viewer.
Now in nature photography, especially where you photograph animals, there are a few tricks you can apply.
Make the viewer feel like they are being watched.
Basically engage the viewer by having the animal look at the camera so that it feels like you are being watched as you look at the photo.
Of course you don't want to construct this behavior by disturbing the animals, but rather have patience and wait for the right moment to arrive.
One of my favorite sayings is from Louis Pasteur, Luck favors the prepared mind.
This could be from using decoys to stress predatory birds to attack during migration or release of captive mice to trigger hunting behavior in owls so that they come within range and in a photogenic way.
Always keep an open mind and look at the photo critically and ask yourself, does this photo look reasonable.
It might very well be, and if that is the case fantastic, great work.
But if it's not it's cheating and unethical in my opinion.
None of my photos have been obtained using unethical practices.